Juices brands4/7/2024 “Twenty-seven percent of consumers says that most juice is too sweet but this increases to nearly half of consumers who want low sugar juice and don’t buy 100 percent fruit juice,” the market research firm states. Mintel’s report details how less-sweet juices could serve as a growth opportunity for the category. Tried and true bands like Juicy Juice and others are being joined by more premium options.” “… Dedicated kids juice brands have had modest success. “Organic is a net positive for the category, but organic products are more expensive, which may be limiting their growth,” Hemphill said. Each blend contains 10 calories and is sweetened with the non-caloric sweetener sucralose and fortified with vitamin C, the company says. For instance, Sparta, Mich.-based Old Orchard’s Healthy Balance juice features 10-ounce single-serve juices with a twist cap in four varieties: Apple, Peach Passionfruit, Mango and Strawberry Watermelon. To meet consumer demand for less sugar and on-the-go hydration, brands continue to release new single-serve juices. supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries, and select club and dollar retail chains for the 52 weeks ending May 19.
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